You may use audio from YouTube’s library or other videos for up to 60 seconds.Videos must be short in vertical orientation with a 9:16 aspect ratio and 1920 pixels by 1080 pixels resolution.This can be several 15-second videos combined or one continuous video. YouTube Shorts can be up to 60 seconds in length.You must have 1,000 subscribers before you can make YouTube Shorts.By providing a more varied content offering, you’re also more likely to attract new subscribers who may become interested in your longer videos too.įurther reading: 5 strategies for getting more YouTube subscribersīefore you get started, it’s important to note the rules and limitations of YouTube Shorts. YouTube Shorts is one of the easiest venues to facilitate creating this content with editing features that allow you to use content from existing videos and turn them into Shorts. If you’re not currently creating short-form content then it is 100% the time to start. Short-form content is an essential component to have in your marketing strategy. If you’re not creating short-form content, then YouTube Shorts is as good of a place as any to begin, especially if YouTube is a key channel for you. The short answer? Because it’s easy! If you're already creating short-form content such as Reels or TikToks, it’s incredibly easy to re-use this content as YouTube Shorts. When we consider how TikTok has faced threats of bans and censorship through 2020, YouTube could potentially be a more stable and reliable platform to post short-form content for those that want to get involved. YouTube has a great reputation: YouTube is one of the older and most successful online platforms, making it a trustworthy place to go to for short-form content.TikTok’s user base, on the other hand, is mostly made up of Gen Z, a demographic that may be a little harder to get organized on such a scale. Although the content on both platforms can be similar, YouTube is a space where almost any business or brand can reach their target market due to the massive demographic spread among daily visitors to the site. A different opportunity for businesses: For businesses, YouTube Shorts presents a competing option to TikTok.This means that YouTube could eventually become the destination for all types of video content over time. Therefore, because YouTube offers both short-form and long-form content, it can cater to the wants of your audience, whatever content they’re craving. Long-form and short-form content in one platform: People watch different types of content over the span of a day.It’s simple to cut out snippets from your existing YouTube videos and transform them into Shorts for teasers or trailers that will encourage viewers to watch more of your content. Shorts can be used to promote long-form content: One unique thing about YouTube as a platform is that its short-form content can be used to promote your full-length videos without sending your audience to a different platform.If you are producing short-form content for TikTok or Reels, it’s still worth making an effort to get involved with YouTube Shorts to expand your audience and get the attention of YouTube’s 122 million daily users. ![]() YouTube has its own unique audience: If YouTube Shorts as a concept is so similar to Reels and TikToks, then what’s the benefit in terms of a marketing strategy? Well, it's important to keep in mind that different platforms attract different audiences, even if they provide a lot of the same features.What differentiates YouTube Shorts from other short-form video platforms: ![]() ![]() Much like Reels and TikToks, Shorts can be viewed full screen and max out at a length of 60 seconds. Shorts can be uploaded by YouTube creators as a way to complement their long-form content offering and accumulate more subscribers by offering a variety of content types. So, what are YouTube Shorts exactly? YouTube Shorts are YouTube’s way of incorporating short-form vertical video into the platform in response to the popularity of Instagram Reels and TikTok. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day - information that is not to be ignored by creators and marketers alike. ![]() There’s no question that YouTube is the number one content platform when it comes to long-form video content.
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